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The One-Two Punch of Multichannel Campaigns

January 22, 2018How can I as a credit union marketer best reach our members? With statements like “print is dead” and “emails get lost in the inbox shuffle,” I’m not sure what works anymore!

Are these questions you’ve asked and is there any truth to either of these statements? Marketing is always evolving, and it is easy to get mixed messages on what works.

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Synergent Expands Fiserv Payments Partnership to Provide Credit Unions Advanced Card Options

December 14, 2017 - After a thorough analysis and evaluation of its delivery of card plastic product and service, Synergent is pleased to announce that it is expanding its payments partnership with Fiserv to include plastics.

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Synergent Announces Leadership Changes

December 12, 2017 - Synergent, along with the Maine Credit Union League, has made changes to its senior leadership team. The changes are geared to improving “speed to market, product development, and coordination of services.”

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Symitar, Synergent Broaden Scope of Core Processing Partnership

December 6, 2017 - Jack Henry & Associates, Inc. is a leading provider of technology solutions and payment processing services primarily for the financial services industry. Its Symitar® division has announced the expansion of its successful 15-year partnership with Synergent.

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Oxford FCU Renews 10-Year Core Processing Agreement

November 15, 2017 - Synergent is pleased to announce that Oxford Federal Credit Union has signed a ten-year renewal agreement for the Symitar Episys Core Processing Solution with Synergent Technology Services.

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Retooling Your Credit Union Marketing Plan For Success

November 1, 2017 - It’s that time of year again. Time for credit union marketers everywhere to start thinking about and pulling together marketing plans for 2018.

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Oswego County FCU Signs Seven-Year Agreement with Synergent

October 17, 2017 - Synergent is pleased to announce that Oswego County FCU has signed a new seven-year agreement for the Symitar Episys Core Processing Solution with Synergent. Oswego County FCU also has signed an online services agreement, and will be partnering with Synergent for Electronic Check Collection, Share Draft Processing, Opening Act, Jwaala, and Bill Pay.

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Transactional Data Mining Gets Results

October 3, 2017 - Using Synergent’s targeted ACH data mining strategy to maximize the return on their auto lending recapture campaign, Merrimack Valley CU experienced great success in increasing their auto loan portfolio by 44% over the prior year!

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Synergent Equifax Data Breach Resource Page

September 14, 2017 - On Thursday, September 7, 2017, the credit reporting agency Equifax announced the discovery of a data breach that occurred from mid-May through July 2017, potentially impacting up to 143 million U.S. consumers.

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Synergent & Partner CUs Receive Direct Marketing Awards

July 20, 2017 - On July 19, five campaigns entered by Synergent’s Corporate Marketing and Direct Marketing Services divisions were recognized with Awards for Creative Excellence from the New England Direct Marketing Association (NEDMA) at their 35th Annual Awards Show and Dinner at Bentley University in Waltham, MA.

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Increasing a Credit Card Portfolio through Targeted Marketing

July 14, 2017 - While credit unions often focus on bringing in new members, it is equally important to communicate special offers to existing members to expand their usage of services available to them through their credit union.

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Helping Credit Unions Provide the Best Member Service

June 2, 2017 - Today’s communication tools allow for easy interaction, any time, any place, but personal interactions remain an integral part of our service standard. Whether between our company and partner credit unions, or with the third-party vendors we partner with and endorse, face-to-face interaction is irreplaceable.

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HRCU Signs Long-Term Renewal Agreement with Synergent for the Episys Core Processing Solution

June 1, 2017 - Synergent is pleased to announce that HRCU has signed a long-term renewal agreement for the Symitar Episys Core Processing Solution with Synergent Technology Services. HRCU also has renewed their agreement for share draft processing and statement processing. They continue to be a client of Direct Marketing Services. Based in Rochester, NH, HRCU has $258 million in assets and 20,567 members.

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Targeted Marketing Campaigns for Credit Unions: HELOCs

May 24, 2017 - Credit unions have access to more data than ever before. Why not leverage your data to create targeted marketing campaigns that benefit your members – and your credit union? Whether using raw data extracts, core system data, or a combination of the two, campaigns can be tailored to narrow your communications to reach the right audience at the right time. 

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Core Integration & Innovation Through Partnership

May 11, 2017 - When completing everyday tasks such as updating your schedule, checking your email, shopping, or conducting mobile banking, do you think about the technology that allows you to complete these tasks? Don’t feel guilty if the answer is “no.” We expect to be able to easily get done all of the things on our to-do lists, often from our mobile device. It wasn’t all that long ago that this technology was new, yet now we can’t imagine our lives without it.

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Synergent Campaigns Receive National Recognition with CUNA Diamond Awards

April 19, 2017 - Five campaigns from credit unions that partner with Synergent Direct Marketing Services received prestigious Diamond Awards at the 24th Annual Credit Union National Association (CUNA) Marketing & Business Development Council Conference recognition dinner on March 31 in San Antonio, Texas. The Diamond Award recognizes outstanding marketing and business development achievements in the credit union industry.

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Reflecting on Credit Unions

April 18, 2017 - After 25 years as CEO of Synergent and the Maine Credit Union League, and 44 total years of service to the organization, John Murphy will be retiring. Before his departure, Mainebiz interviewed Murphy  for his thoughts and perspective on credit unions in Synergent’s home state of Maine and the industry at large.

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Summer Skip-A-Pay

April 6, 2017 - The days are getting longer, we’re digging out the patio furniture, and we look forward to April showers turning to May flowers. Summer is known for fun in the sun, barbecues, family road trips, and switching from the heating to the cooling season. Depending on what credit union members have planned for the summer, this may be the best time of the year for them to take advantage of their credit union’s Skip-A-Payment program.

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University Credit Union Signs 10-Year Renewal Agreement with Synergent for the Episys Core Processing Solution

March 31, 2017 - Synergent is pleased to announce that University Credit Union has signed a 10-year renewal agreement for the Episys Core Processing Solution with Synergent Technology Services. University Credit Union also has renewed their agreement for additional Synergent services, including share draft and ECC processing, and card services. Based in Orono, ME, University Credit Union has $276 million in assets and 27,974 members.

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Outsourcing Your Core

March 16, 2017 - Times have changed. New York may be the city that never sleeps, but credit unions and the services that they offer don’t either. No longer leading 9-to-5 institutions, credit union executives know that today’s members want access to services 24/7. These services are often delivered through mobile or desktop apps. Meeting these demands requires tech savvy and ensuring that compliance and regulatory demands are met, all while meeting (and exceeding) the expectations of credit union members, who have more choices than ever on where to conduct their financial transactions.

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Partnering with Symitar for Service Through Technology

March 1, 2017 - “Simplify for the member, improve the experience for the member,” recently stated Symitar CEO Ted Bilke in an interview with Credit Union Magazine. Using technology in order to provide the best service to members is what Synergent seeks to accomplish every day.

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Todd Mason Selected as New Synergent CEO

February 21, 2017 - The Maine Credit Union League and Synergent Boards have selected Todd Mason to lead the organizations as their President/CEO. Last year, current President/CEO John Murphy announced his plans to retire this June following 44 years of service to credit unions, including 25 years as the President/CEO of the Maine Credit Union League and Synergent.

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Welcome to the Nerve Center

February 14, 2017 - Welcome to the Synergent nerve center, the Westbrook Data Center.  Join Technology Services Vice President Ben Jordan and Executive Vice President Gary Glenn on a tour to see where our main products and services are offered, including Symitar’s Episys Core Processing Platform, our archival and home banking systems, and all of our integrations.

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Stretch your Marketing Dollars with TDM

February 8, 2017 - Operating in today’s Information Age, credit unions are uniquely positioned to leverage the data they already possess. Data mining is the process of analyzing member data from different angles, then summarizing it into useful information to support your business objectives. 

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Data Mining Campaign Featured on CreditUnions.com

January 26, 2017 - In 2016, Northern CU in Watertown, NY, partnered with Synergent Direct Marketing Services to launch a cost effective ACH data mining campaign. Running two phases of the campaign, their ACH auto loan recapture program brought in about $2.2 million in additional auto loans.

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